The LRIco investment strategy drives to create funds for the Rudd Foundation. The Rudd Foundation was established in 1998 by Leslie Rudd, as a way to honor the Midwestern values that strengthen character and lead to a lifetime of success in business, community, and family. The Foundation gives back in meaningful ways to help both people and organizations who possess the initiative, determination, and capacity to achieve their goals and thereby make a positive impact for those around them.​

The Rudd Foundation currently provides 110 full college scholarships to Pell Grant-eligible high school students in Kansas.